TikTok has transformed mascara into a cultural sensation, amassing millions of views with claims that drugstore options like Maybelline Lash Sensational Sky High and L’Oréal Telescopic Lift can elevate your lashes to dramatic falsie-like levels. The enticing proposition? Achieving lashes that appear twice as long and fuller, all for less than $15. But can a mascara priced at $10 genuinely compete with extensions or luxury brands? We decided to investigate these viral products by examining their effectiveness, the science behind their promises, and the controversies that have stirred the beauty community. Here’s the unvarnished truth about whether these TikTok-renowned mascaras are worth the buzz.
Understanding the TikTok Mascara Craze
TikTok has emerged as a breeding ground for beauty trends, with mascaras currently taking center stage. Videos under the hashtag #TelescopicLift have surpassed an astonishing 348 million views, while #LashSensational is in hot pursuit with similar figures. From casual users to influencers such as Mikayla Nogueira, there’s a chorus of praise for mascaras that pledge to elongate and volumize lashes to extraordinary lengths. But what fuels this craze? It’s not merely about achieving beautiful lashes; it’s also about finding affordable products that seem to outperform more expensive alternatives, thereby catering to a vast audience.
What Makes a Mascara Go Viral?
The virality of a mascara is no accident. It requires a potent mix of influencer recommendations, relatable user-generated tutorials, and stunning before-and-after transformations. Take Maybelline’s Sky High, for example; it skyrocketed in popularity after TikTok user @kspader79 shared a video showcasing lashes that seemed to defy gravity, racking up an impressive 5.5 million likes. L’Oréal’s Telescopic Lift gained momentum through sponsored content, albeit not without its own share of controversy (we’ll delve into that later). These mascaras thrive on TikTok’s perceived authenticity, where real users display real results.
The Bold Promise of Enhanced Lashes
The assertion that these mascaras can “double” your lashes is certainly audacious. Brands like L’Oréal promote a 5mm lift and a 25-degree curl, while Maybelline boasts about its “exclusive flex tower brush” designed to volumize each lash. Another TikTok favorite, Essence Lash Princess, claims to deliver falsie-like volume for just $5. However, the term “doubling” suggests a significant, quantifiable change. Can a budget mascara genuinely extend your lashes to twice their natural length? We were determined to find out.
Our Testing Methodology
To sift through the hype, we rigorously tested three of TikTok’s most talked-about mascaras—Maybelline Lash Sensational Sky High, L’Oréal Telescopic Lift, and Essence Lash Princess. We combined controlled application evaluations with real-world scenarios, such as all-day wear and humid conditions, to determine if these products truly deliver. Our objective was to see if they could achieve that sought-after “doubled” look without clumping, flaking, or fading throughout the day.
Evaluation Criteria
We assessed each mascara based on five key metrics: lengthening, volumizing, clumping, wear time, and ease of application. Lengthening was evaluated by measuring the appearance of lashes before and after application, utilizing a ruler for accuracy. Volumizing looked at overall fullness and thickness. Clumping was checked for unsightly spider-leg effects, while wear time monitored smudging or flaking over a 12-hour period. Ease of application took into account wand design and formula consistency, ensuring even those new to makeup could achieve flattering results.
Meet the Testing Panel
Our panel for testing consisted of 15 individuals, a mix of makeup beginners and seasoned enthusiasts, featuring a variety of lash types from short and sparse to long and curly. We included individuals with oily, dry, and sensitive skin to assess compatibility. Testers applied the mascaras during everyday activities—think office work, gym workouts, and romantic dates—to simulate real-life usage. This diverse representation ensured our findings reflected a wide range of experiences rather than a single narrative.
Insights from Our Mascara Tests
After several weeks of testing, here’s how the TikTok trio fared. Spoiler alert: they performed admirably, though achieving that “doubling” effect hinges on a few variables.
Maybelline Lash Sensational Sky High
Maybelline’s Sky High has become a TikTok classic, and it’s easy to understand why. Its conical flex tower brush effectively grips each lash, providing impressive length with just one coat. Test participants noted a 30–40% increase in visible lash length, resulting in a fanned-out, separated appearance that rivals falsies. The formulation, enriched with bamboo extract, feels weightless and doesn’t burden the lashes. However, some testers did observe clumping after applying three coats, highlighting the need for moderation. Priced at $9, it’s a commendable choice for both daytime and evening looks.
L’Oréal Paris Telescopic Lift
L’Oréal’s Telescopic Lift boasts a 5mm lift, courtesy of its double-bristle brush that curls and combs lashes. Our tests revealed a noticeable lift—around a 20–25% increase in length and a gentle curl—but it didn’t quite achieve the “false lash” look that influencers touted. The ceramide-infused formula nourishes lashes, and the precise wand is particularly effective for lower lashes. However, beginners may find the application process a bit tricky, and the controversy surrounding Mikayla Nogueira’s review casts a shadow over its reputation. At $12, it’s a decent option but may not completely redefine your lash game.
Essence Lash Princess
At just $5, Essence Lash Princess is the budget-friendly darling of TikTok. Its tapered brush effectively adds both volume and length, with testers reporting a 25–30% length enhancement and a bold, thick finish. The deep black formula is resistant to flaking, though its drier consistency may lead to clumping if applied excessively. While it isn’t waterproof, a waterproof variant is available for those tearful occasions. For the price, it’s an incredible deal, particularly for those seeking a striking look without overspending.
The Controversial Side of the Mascara Craze
Not every moment surrounding TikTok mascaras is glamorous. In 2023, beauty influencer Mikayla Nogueira faced intense criticism for allegedly wearing false lashes in a sponsored review of L’Oréal Telescopic Lift, igniting the so-called “lashlighting” scandal. Her assertion that the mascara “literally changed my life” felt disingenuous when viewers noticed her seemingly flawless lashes. The incident, which attracted 24.6 million views, brought to light a more significant concern: can influencer reviews be trusted when financial incentives are at play?
Importance of Authenticity
TikTok relies on trust. When influencers like Nogueira, who boasts 14.4 million followers, obscure the line between genuine reviews and sponsored content, it undermines consumer trust. Beauty enthusiasts expect honesty, particularly when spending their hard-earned money. The backlash against Nogueira illustrates that the TikTok community is unafraid to expose inauthenticity, demanding genuine results over curated perfection.
Identifying Misleading Claims
To avoid falling prey to overhyped products, watch for warning signs: exaggerated before-and-after images with inconsistent lighting, vague promises like “life-changing,” or influencers who evade questions regarding false lashes. Look for user reviews on platforms like Amazon, where L’Oréal Telescopic Lift has received 37,000 five-star ratings but also mixed feedback on clumping. Cross-reference multiple videos and trust creators who showcase the entire application process without any cuts.
Maximizing Lash Impact: Application Tips
Even the most outstanding mascara requires proper technique to achieve its full potential. Here’s how to make the most of your TikTok-famed mascara.
Preparing Your Lashes
Begin with clean, curled lashes. Using an eyelash curler can enhance lashes for a more wide-eyed appearance, magnifying any mascara’s effect. Consider applying a lash primer, like L’Oréal’s, which can help improve grip and volume—think of it as a warm-up for your lashes before the main event.
Layering Like a Professional
The “Zick Zack” technique, popularized by TikTok user @makeupbylxna, is a revolutionary method: hold the wand vertically and zigzag it across your lashes to ensure even coverage, then comb upward. Apply one coat, allow it to dry, and then add a second for additional volume. Aim to keep it to two or three coats to prevent clumping. Think of it as constructing a skyscraper—steady layers are key, rather than a hurried application.
Are TikTok Mascaras Worth the Investment?
So, do these mascaras truly double your lashes? Not exactly—our findings indicated length increases of 20–40%, not the full 100%. However, they remain impressive for their price point, delivering bold, well-defined lashes that can compete with high-end brands like Lancôme and YSL.
Cost vs. Performance Comparison
Ranging from $5 to $12, these mascaras are significantly more affordable than high-end options that can exceed $30. Maybelline Sky High and Essence Lash Princess provide near-luxury outcomes, while L’Oréal Telescopic Lift performs well but may be less consistent. If you’re budget-conscious, these products are worth the hype, especially when used with the right application techniques.
Alternatives to Trending Mascaras
If TikTok’s recommendations don’t resonate with you, consider exploring YSL Lash Clash for pronounced volume or Ilia Limitless Lash for a clean, conditioning formula. While both options come with a higher price tag, they consistently deliver results without the associated viral drama.
Final Thoughts
Though TikTok-famous mascaras like Maybelline Sky High, L’Oréal Telescopic Lift, and Essence Lash Princess may not literally double your lashes, they come impressively close, justifying the excitement surrounding them. With lengthening effects of up to 40% and affordable prices, these options are a win for beauty enthusiasts eager for bold looks without splurging. The secret? Apply wisely, remain critical of influencer claims, and select the formula that suits your lashes best. Whether you aim for falsie-like drama or subtle definition, these mascaras demonstrate that you don’t have to spend a fortune to achieve stunning results.
Frequently Asked Questions
1. Can Maybelline Sky High actually replace false lashes?
It comes close, providing a length and volume increase of 30–40%, but it isn’t an exact substitute for falsies. For optimal results, use a curler and two coats while avoiding over-application to prevent clumping.
2. Is L’Oréal Telescopic Lift still worth trying after the controversy?
Absolutely, but manage your expectations. It offers a lift and lengthening effect of about 25%, though the “false lash” claim is somewhat exaggerated. Its precision brush is excellent for detailed application.
3. Why might Essence Lash Princess clump for some users?
Its drier formula can lead to clumping if too many coats are applied without allowing layers to dry. Stick to one or two coats and consider using a lash comb for a flawless finish.
4. How can I determine if a TikTok mascara review is trustworthy?
Look for reviews that show the entire application process, consistent lighting, and no abrupt cuts. Cross-check user feedback on platforms such as Amazon or Reddit for impartial insights.
5. Are there any TikTok mascara hacks that truly work?
Yes! The “Zick Zack” technique—zigzagging the wand vertically—ensures even coverage for added length. Pair it with a primer and curler for optimal results.
